Sew, What's Up

Sew What’s Up Presents

The Sew What’s New Archive

This archived content is from Mary Wilkins’ sewing and quilting message board “Sew What’s New,” which was retired in August 2007. It is being provided by “Sew What’s Up,” which serves as the new home for many members of “Sew What’s New.”
From: MaryW
Date: 12-06-2006, 02:31 PM (1 of 5)
I was asked find out what I could about this problem. If you have comments please post them here. Thanks.

I am a Torontian, Bernina has been taken over by another company( I will not reveal the name of the company at this time), I would like some feed-back at this time how other people are making out with the BSR conversion, on the 200E. Is it all what they said it was going to be??
From an avid sewer.
owner/editor of Sew Whats New
User: MaryW
Member since: 06-23-2005
Total posts: 2542
From: paroper
Date: 12-06-2006, 06:13 PM (2 of 5)
Bernina is the largest privatly owned sewing machine company in the world. As far as I know it is still owned by the family. Pfaff, Singer and Husky are "together" but I've heard nothing about Bernina being sold. Since it is not traded as a public company it could not be "taken" but it could be sold.

They have bought several companies over the years including The design portion of Great Notions which now operates in loose conjunction with OESD. They have some sort of new contract with the company that makes the Happy Machine and Janome is making their lowest line of home machines...but if they've been sold, it has been very private.

However, there is a REAL difference in the way that Bernina conducts itself world wide. Each country is a seperate division of the Bernina corp and each has its own policies. I don't exactly know how that is done. It is possible that the "divisions" are actually leased? I don't know. The USA division of Bernina has, for a long time been very good about answering to the needs of the US consumer, much better than some of the others.

The BSR was invented by the same person who developed the auto change for traffic lights. He made some sort of deal with Bernina to market it for the Bernina machines. I don't exactly know what the arrangement is, if Bernina bought it or what but it is exclusively theirs. I don't use the BSR. It is a great feature but I'm not a quilter and I rarely freehand embroider. Most of the people I know LOVE it. The common comment is that if you can stipple evenly without the BSR it is a bit of a pain but it is a real boost to people who do not have a nice, smooth even stitch without help. I chose not to put it on my 200 machine just because I couldn't really justify the cost (which is quite hefty) for something that I wouldn't really use just for the priviledge of saying that I owned it.

Bernina 200e, Artista V5 Designer Plus, Explorations, Magic Box, Bernina 2000DE & 335 Bernette Serger, Bernina 1530 Sewing Machine, Bernina 1300 DC Overlock (with coverstitch)
User: paroper
Member since: 02-03-2004
Total posts: 3775
From: Tom Land
Date: 12-06-2006, 08:33 PM (3 of 5)
I too (or is neither the correct word) have heard nothing about about this change. As Pam pointed out different parts of the world are distributed by different companies so things could be going on in Canada that don't affect the U.S. I suspect what the writer is talking about is a change of distributors in Canada. I will find out in the A.M.
As for BSR the only complaint I have heard is that it doesn't work properly on some shades of red fabric. Since Bernina is the only brand I consider a real competitor to my major brand I would love to find a real flaw in it but if this is it's only flaw thats not bad.
Have fun or don't do it, Tom
User: Tom Land
Member since: 09-21-2005
Total posts: 514
From: Kylnne2
Date: 12-07-2006, 05:44 PM (4 of 5)
I'll be watching this interesting thread. I knew about the Singer holding company now heading Pfaff/Viking and that Janome is now the parent company of Elna in the USA but I have not heard anythng about any changes in Bernina.
User: Kylnne2
Member since: 07-10-2004
Total posts: 629
From: paroper
Date: 12-07-2006, 07:50 PM (5 of 5)
I might add that in the US the 200 conversion for the flash drive was free. I have heard absolutely no complaints about that, except that it was a little confusing for some because the flash drive shows where the CD drive once did and you now have an option there. That portion came with a firmware update for the sewing machine. There was quite a bit of confusion about it because it came out a few weeks after the BSR and a lot of dealers did not understand. The update was to fix some problems with the machines and the drive was just a "freebie". In effect, the only thing that you got if you upgraded to the BSR was the foot, the flash drive (itself), upgreaded memory and they still needed to do the firmware update. In the case of the firmware update itself it was free from most dealers (the one that allowed for the flash drive free) but you had to pay for the flash drive. The flash drive that came with the BSR update had some designs on it that were on the 730 but not on the 200.

One thing about the BSR. You might want to check this but I BELIEVE that if you get the BSR for the 430 or 440 it does not allow for zig zag or embellishing stitches. I believe that the BSR on the 200, 600 or 700 series machines does allow for "fancy" stitches with the BSR.

Bernina 200e, Artista V5 Designer Plus, Explorations, Magic Box, Bernina 2000DE & 335 Bernette Serger, Bernina 1530 Sewing Machine, Bernina 1300 DC Overlock (with coverstitch)
User: paroper
Member since: 02-03-2004
Total posts: 3775
Sew, What's Up
Search the “Sew What’s New” Archive:
Visit Sew What’s Up for the latest sewing and quilting tips and discussions.
This page was originally located on Sew What’s New ( at